Vivre and Decorati Launch Strategic Partnership

Posted on Jun 29, 2008 by vicente

New York, NY (June 2008) – VIVRE, the glossy mail-order magazine, boutique and website announces an exciting strategic partnership with Decorati.com, the leading online resource for high-end furnishings and products for the interior design industry. The collaboration aims to provide designers and design enthusiasts with access to luxury accessories, textiles, lighting, and furnishings all on one online platform.

“This is a wonderful opportunity for VIVRE to partner with a company that has successfully established themselves in the online design market. In working together, we not only have recreated the physical showroom shopping experience but developed a new shopping and design concept,” said VIVRE CEO and founder, Eva Jeanbart-Lorenzotti.

Realizing that designers often have difficulty finding unique, high-quality accessories to complete and personalize their rooms, Decorati is pleased to showcase VIVRE’s expansive selection of unique, rare, and exotic decorative accessories. “As an interior designer, I am excited to introduce other designers to Vivre; it is an amazing resource for hard-to-find high-end accessories,” said Decorati CEO and founder Shane Reilly. For the VIVRE customer, Decorati offers premium access to the interior design world, by helping them find designers and discover new products, exclusive pieces, antiques, interior design sample sales, and the private collections of interior designers.

For the first time, the Decorati designer will be granted access to the breadth of VIVRE’s exclusive assortments. This unique partnership will provide a valuable service to the discriminating and sophisticated designer.

About VIVRE
VIVRE, Inc. was founded in 1996 to become a premier lifestyle brand by pioneering an innovative and differentiated approach to merchandising, bringing together the best in luxury brands and the most affluent consumers. With a unique eye for design, a specific point of view and an editorial approach to shopping, Eva Jeanbart-Lorenzotti has created a new concept in retail. VIVRE is the only retail model with a lifestyle approach that speaks to the educational and emotional needs of the new aspirational consumer. VIVRE provides an alternative for luxury companies to communicate their brand image by participating in a unique selection and merchandising approach.

About Decorati
Decorati.com is the leading online resource for high-end furnishings and products for the interior design industry. Found at www.decorati.com, the site consolidates a diverse range of nearly 400 top trade-only manufacturers and showrooms onto one easily manageable and resourceful shopping site. Decorati’s collections include icons of the design industry such as Dakota Jackson, Holland & Sherry, Pollack, McGuire, Stickley, Erika Brunson, and Maxine Snider, among others. In addition to trade-only manufacturers and showrooms, Decorati also features exclusive products, antiques, sample sales, and interior designers’ own private collections.

MEDIA INQUIRIES:
Alexandra Oppmann
310.697.3925
Aoppmann@vivre.com
Chris Northrup
917.721.1525
cnorthruppr@aol.com

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